What do you
need to achieve
market access
success?
We at Aventria Can Help
Aventria Health Group is a specialized market access consultancy and agency serving pharmaceutical, health systems, self-insured employers, and other health care stakeholders. We specialize in strategy, tactical execution, customer engagement, and results that positively impact patient care and outcomes.
Our mission is to make a difference in patient care by helping patients, providers, and payers collaborate on shared priorities.
Your Road to Success
When you combine a strong, thoughtful market access strategy and products with effective tactical execution that produces measurable results, you can’t help but succeed. That’s the idea behind Aventria’s 5-Step Engagement Engine™.
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Market Trends Impacting Your Road to Success
Rising drug spending. High-cost, innovative therapies. New reimbursement processes. Consolidation. Restrictive cost-control mechanisms. New health care policies. Value-based pricing. Consumerism. Technology advances.
These evolving market dynamics fuel the innovative strategies Aventria develops:
Health System Access/Engagement for KAMs
In today’s health care marketplace, key account managers (KAMs) need to be able to build a credible presence with health systems, which may speed accurate diagnosis, identify appropriate patients, and deliver evidence-based care that produces brand results.
Digital Outreach to Health Systems
Aventria created Rapid, Actionable Messaging for Providers™ (RAMP™)—a data-driven, hyper-targeted messaging platform that includes email and digital multimedia placement to reach providers at health systems. Anonymized patient-level data (APLD) and sales data are used to create targeted messages based on provider behavior with their patient population. These messages are used to supplement field team targets with additional outreach to potential prescribers via a digital media campaign. The impact can be measured by comparing APLD before and after the campaign with an overlay of utilization of the platforms by NPI numbers.
EHR Platform to Integrate Pharma Tools
Aventria has a proven platform built on award-winning technology. Our platform has achieved considerable reach and engagement. Over the past 10 years, we have deployed EHR-agnostic technology in over 2000 sites of care in all 50 states, reaching millions of patients and thousands of physicians and advanced care practitioners.
Growing Employer and Virtual Care Impact
Increasingly employers are exerting a greater influence on drug coverage and reducing spiraling costs, especially in rare diseases. Aventria has credible relationships with employer decision makers and expertise to design phased employer go-to-market business plans that align with brand portfolio objectives. This includes development of novel promotional assets to meet employer benefit design requirements and achieve key performance indicators.
Sharing Our Expert Insights so You Can Explore Opportunities
Our industry experts are on top of the latest trends, including what they could mean for you in the marketplace. We share our insights and help you explore opportunities.
Stacey Richter, Co-President,
20-year market-access innovator specializing in niche market engagement, raising above-brand performance and HIT-integrated programs
Episode 316:
Unexpectedly Talking About Employers
Stacey Richter, Co-President of Aventria Health Group, Speaks With David Carmouche, MD, From Ochsner, a Large Health System