Aventria’s Market Access Business Planning Workshop Series

When it comes to market access business planning, it is vital to understand how your large organized customers are impacted by current trends (such as COVID-19), and what that means for their business and yours in the next 1-5 years.
 

Aventria’s Market Access Business Planning Workshop Series is designed to uncover what landscape insights are impacting your brand’s access and growth, what can be done to optimize your brand’s impact, and how best to deploy resources to support that impact. 

The Workshop Series contains three parts:

Market Access “Where to Play” Workshop

Answers these questions:

  • What are the market access landscape dynamics and trends?

  • What are the landscape insights and implications to our key brands?

  • What are the value-maximizing strategic options/opportunities to pursue?

  • Which ones have the greatest impact and should be prioritized?

  • Are we equipped to effectively implement them?

Market Access “Where to Play” Workshop

Answers these questions:

  • What are the market access landscape dynamics and trends?

  • What are the landscape insights and implications to our key brands?

  • What are the value-maximizing strategic options/opportunities to pursue?

  • Which ones have the greatest impact and should be prioritized?

  • Are we equipped to effectively implement them?

4 Waves of COVID-19 Impact on Health Care Video

This 2:20 video is an excerpt from the COVID-19 Landscape Assessment portion of Aventria’s Business Planning Workshop series. It describes the 4 waves of impact
COVID-19 will have on the health care industry in both the short term and midterm. 

Part 1—Market Access Quick-Check Video Excerpts

These videos are excerpts from Part 1 of our Business Planning Workshop entitled “Where to Play.” We provide insights on how the COVID-19 pandemic has altered elements of the health care industry and what pharma companies can do to solidify relationships with their customers and keep their brand performance strong and sustainable. 

For more information about our Business Planning Workshops, contact dave.dierk@aventriahealth.com.

Market Access Experts You Can Trust With Your Future

We are just a few of the Aventria experts standing by to support your business planning process. This could mean Aventria facilitating a “Where to Play” workshop where your team and ours discuss the trends that influence your large organized customers. This is the first step to contemplate the impact on your brand performance.

Dave Dierk

Co-President

30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications

Stacey Richter

Co-President

20-year market-access innovator specializing in niche market engagement, raising above-brand performance and HIT-integrated programs 

Paul Pochtar

SVP, Pharmaceutical Commercialization and Access Strategies

25+ years of experience in leading the successful commercialization of both primary care and specialty pharmaceuticals throughout their life cycle, including several landmark oncology products and other specialty therapeutics

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