5-Step Engagement Engine™

Click on a step below to learn more

Prove
Results
and ROI

Drive
Patient Engagement

Train
Account Managers

Create
Relevant Customer Messaging

Create
Relevant Customer Messaging

Develop a Market Access Brand Plan

Can you help me create and deliver powerful brand messaging?

We can do more than that!

We can help you:

  • Reach and credibly engage customer stakeholders with high-impact
    promotional solutions

  • Differentiate customer engagement with high-impact, memorable brand messaging and promotional solutions 

Dynamic change is a constant reality in today’s market access landscape resulting from drug innovation, product launches, growing therapeutic density, and stronger drug formulary requirements. The impact of these dynamics and changes in drug payment, reimbursement, and new competition has narrowed the window whereby brand value propositions remain relevant and differentiated.

Aventria’s proprietary Promise-to-Performance™ value proposition process provides a disciplined framework to develop a powerful message platform that clearly resonates with target customer decision makers.

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The framework is built upon research and analysis of landscape dynamics, target customer segments, assessment of their access value drivers, and competition to craft and validate a message architecture that includes the brand’s central promise, message pillars, and credible supporting evidence. This becomes the foundation for clear, concise, and compelling brand messaging across all promotional assets to drive brand performance.

In addition, the promotional assets must be designed to facilitate high-impact account manager customer interactions with messages relevant to stakeholder needs, care management, and brand benefits. Aventria’s iPad customer support platform allows account managers to identify relevant customer issues and both credibly and quickly address them.

Our strength is our understanding of marketplace dynamics, advanced formulary requirements, and ability to craft strong brand value propositions that clearly resonate with target customers in today’s dynamic market access environment. 

Intrigued? Then your next question is probably going to revolve around wanting some proof.
 

See how a recent customer knocked it out of the park using Aventria’s Promise-to-Performance model.

For more information about this topic, see below:

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relentlesshealthvalue Podcasts

Hosted by Stacey Richter,
Co-President of Aventria Health Group