Our People

Our diverse backgrounds, experience, and specialty expertise means that our people are our greatest strength. We all share a common mission to make a difference in patient care by helping patients, providers, and payers collaborate on shared priorities.

Executive Leadership

Dave Dierk


30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications

Stacey Richter


20-year market-access innovator specializing in niche market engagement, raising above-brand performance and HIT-integrated programs 

Operational Leadership

Mark DiLuigi

Executive Vice President

32-year veteran of the pharmaceutical/
health care industry and has contributed to strategic and tactical customer solutions for clients in payer marketing, health intervention, and quality improvement

Eric Hoch

VP, Technology
and Creative Operation

20+ years in executive-level management positions with featured work in promotional and consumer pharmaceuticals, creating and operationalizing process, program analytics, and technology advancement and EHR integrations

Joe Maynard

Executive Vice President

35+ years’ experience in pharmaceutical marketing, including work in pharma corporate (representative, management, and marketing) and over 30 product launches (US and global)

Account Leadership

Heather Collins

15+ years of experience in new and emerging technologies within health care and managed markets, including EHR solutions, mobile applications, user experience, content management systems, search engine optimization (SEO), and brand identity; Heather's concentration is in account, project management, technology strategy, and rollout

VP, Account Services and Innovation

David Guy

SVP, Oncology and
Specialty Market Program

Head of Oncology Marketing at Genentech; VP Strategic Marketing at Schering AG, specializing in commercializing oncology and specialty products; was instrumental in the commercialization of Taxotere, Fludara, Herceptin, and Rituxan

Paul Pochtar

SVP, Pharmaceutical Commercialization and Access Strategies

25+ years of experience in leading the successful commercialization of both primary care and specialty pharmaceuticals throughout their life cycle, including several landmark oncology products and other specialty therapeutics

Shared Services Leadership

Lorraine Davis

SVP, Creative Director

Over 30 years of experience in health care marketing creative services and design, particularly in brand promotion, market access and senior care program identity/logo development, and advertising campaigns throughout various media, including digital interactive resources, print, and video production; oversees the design studio and digital department

Eric Knapp

Account Director, Package Insert (PI) and Packaging

20+ years’ PI experience, establishing and implementing technical guidelines for PI reformatting processes and ensuring consistency across sizes and brands; key client contact in the PI workflow

Cindi Caciolo

SVP, Copy Director

More than 30 years of writing experience in the health care industry targeting consumers, providers, and payers in a variety of media; former editor of Prevention magazine; oversees copy department, submissions, and proofing