• Aventria Health Group

Addressing Disparities in Health and Care: Where to Start?

Pharmaceutical market access vice presidents, executive directors, market access marketing, and brand leads:

The impact of the COVID-19 pandemic and social unrest have brought health and care disparities into a sharper focus and highlighted our nation’s urgent imperative to narrow disparities to improve overall health and reduce unnecessary health costs.

Healthy People 2020 defines disparities as a “particular type of … difference that is closely linked with social, economic, and/or environmental disadvantage [which] adversely [affects] groups of people who have systematically experienced greater obstacles to health based on their racial or ethnic group; religion; socioeconomic status; gender; age; mental health; cognitive, sensory, or physical disability; sexual orientation or gender identity; geographic location; or other characteristics historically linked to discrimination or exclusion.” In addition to race and ethnicity, health care disparities arise across a broad range of socioeconomic inequities which begin at birth.

In your quarterly business reviews and brand business planning discussions with senior management, have they asked what you are doing to proactively address disparities in health and care on behalf of your brand and related disease state(s)?

Aventria can help you build a presence in the clinical workflow and launch a differentiated disparities of health and care offering to help organized providers reduce disparities in their patient populations. Read on.

Do You Have an Urgency to Launch a Differentiated Brand Offering With Organized Providers?

Where to start can be a daunting challenge. A straightforward approach may include:

  • Establishing a common definition and understanding of health and care disparities across your function and leadership team

  • Strategically determining where to play in types of support for organized providers to address disparities for your brand’s patient population

  • Identifying relevant tactical support resources that can be leveraged for provider and patient disparity support

Disease and brand resources that may be leveraged to help organized providers address disparities in their relevant patient populations include:

  • Evidence-based treatment guidelines

  • Patient support educational resources aligned to Centers for Medicare & Medicaid Services health literacy guidance

  • Reimbursement/HUB support services

The challenge is to secure organized provider uptake and use of these resources by building a presence in the clinical workflow at the point of patient care.

Aventria can help you build a presence in the clinical workflow and launch a differentiated disparities of health and care offering to help organized providers reduce disparities in their patient populations. Find out how.