• Aventria Health Group

Pharma: Will You Be First With an EHR-integrated OGE® Telehealth Kit in Your Therapeutic Area?

Everyone—payers, providers, and yes, Pharma—is saying the same thing: “I thought this COVID ‘business unusual’ thing was just going to last a couple of months. If I had known it would last longer, we could’ve been proactive.”

Now that you see what the situation is, how are you going to be better prepared for the rest of 2020 and likely a portion of 2021? Although we don’t have a crystal ball, we do have an informative podcast with Pratap Khedkar, managing principal of ZS Associates, called Planning for Pharma’s New Normal. Khedkar talks about new research that was conducted with providers and offers recommendations to Pharma for the short term, midterm, and long term.


Let me sum up a few of Khedkar’s key points.

Providers are concerned about:

  • Taking quality care of their non-COVID patients during a time when there are barriers to accessing health care

  • How to make the most of telehealth appointments, and how to get patients to engage with providers remotely. Provider organizations want and need novel solutions!

Providers want Pharma to:

  • Align their promotional model to the way their practices are evolving into a new engagement model. They don’t want a barrage of emails pushing information about the brand; they want a blend of virtual and live interactions that offer help on needs-based topics.

  • Be aware of what the provider is listening for beyond efficacy and safety, such as patient support and barriers to treatment access

Aventria Developed, Deployed, and Has Already Proven an OGE Telehealth Kit That Meets These Needs

Our existing platforms:

  • Can be integrated into the EHR so they work smoothly into clinical workflows

  • Allow providers to access and send tools and resources to patients before, during, or after telehealth appointments

  • Support unbranded or branded materials

  • Have been tested, deployed, and refined so that they are established and proven with over 475 provider customers nationwide


Can your brand adapt to health delivery shifts using our OGE Telehealth Kit? See here.

For more information about how COVID-19 is affecting health care stakeholders, go to Aventria’s COVID-19 Center.

Feel free to contact us to show you how you can help providers solve patient care needs with the Aventria OGE Telehealth Kit:

Dave Dierk, Co-President, 30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications, at 215-489-9000 x103 or dave.dierk@aventriahealth.com.

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