CASE STUDY: REACH*-facilitated Shared Collaborations With IDNs

*Real-world Evidence Advancing Clinical Health

Brand Challenge:

Drive access and enable broader brand penetration while supporting hospital and payer needs to reduce costs and improve quality of care (reduce hospitalizations).
 

Solution:

Developed an interactive aid to facilitate branded discussions with decision makers
that included:

  • A comprehensive set of EHR-ready resources

  • Resources to help educate and empower providers and patients

  • Value proposition messaging
     

Results:

  • Client received a “2019 CEO Award” for best program.

  • Guideline utilization growth >16% nationally within 3 months of REACH launch

  • The REACH program was implemented in over 135 IDNs in the first 9 months.

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The spike in guideline-driven care was unprecedented. It wildly succeeded where so many other initiatives
had not.” 

Director, Institutional Marketing