CASE STUDY: Meaningful Value Story and Proposition for IDNs

Brand Challenge:

To make Brand X the standard of care in the hospital settings for hepatic encephalopathy (HE), a serious complication of liver disease


Relaunch the brand by developing and validating a compelling value story and consistent evidence-based messaging for hospital service line and formulary decision makers as the only HE option proven to reduce recurrence and hospitalizations. 


CEO Award and brand performed well over objectives

I know good value props from bad ones, and the one you gave us is right where we need to be.” 

Director, Strategic Market Access 

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