CASE STUDY: Meaningful Value Story and Proposition for IDNs
To make Brand X the standard of care in the hospital settings for hepatic encephalopathy (HE), a serious complication of liver disease
Relaunch the brand by developing and validating a compelling value story and consistent evidence-based messaging for hospital service line and formulary decision makers as the only HE option proven to reduce recurrence and hospitalizations.
CEO Award and brand performed well over objectives
I know good value props from bad ones, and the one you gave us is right where we need to be.”
Director, Strategic Market Access